Video format
Vlog
Day-in-the-life, behind-the-scenes footage.
Loose narration over real footage of doing a thing. Lower friction to produce — works because it feels unfiltered. Audience comes for personality, not production.
“Come morning routine with me as a CEO.”
When to use it
Use a vlog when the appeal is you and your world — routines, behind-the-scenes, a day in your life. It works because it feels unfiltered and real.
How to nail it
- Narrate with a point, not just “and then I did this”.
- Show small, specific moments; they feel more real than highlights.
- Let personality lead — people come for you, not production.
Common mistake
Footage with no thread. A vlog still needs a reason to watch — a question, a tension, or a payoff by the end.