Video format
Screen recording
Captured from a phone or computer screen.
Pure screen feed with voiceover. Best for product demos, software workflows, or “watch me do this online” content. Easy to produce, but harder to make personal.
Notion templates, app demos, browser-based tutorials.
When to use it
Use screen recording for anything that happens on a screen — app demos, Notion templates, browser tutorials. It’s the easiest format to produce when the value is the workflow itself.
How to nail it
- Zoom in on what matters; phone screens are tiny in the feed.
- Add a voiceover or captions so it’s not just silent clicking.
- Trim dead time — loading, typing, hunting for the button.
Common mistake
A raw, full-screen recording with no narration. Without focus and voice, it’s hard to follow and feels impersonal.