Hook pattern
Question
Opens with a question the viewer wants answered.
Plants a question the brain wants to close. Best when it names a real anxiety or curiosity the viewer already holds.
“Why do the smartest founders quit their jobs at 30?”
When to use it
Open with a question when your audience already has it in their head. You’re not teaching them to be curious — you’re naming a curiosity they already feel.
How to nail it
- Aim at a real anxiety or desire, not trivia.
- Make it feel answerable — like you’re about to resolve it.
- Skip yes/no questions; open-ended ones pull harder.
Common mistake
Asking something nobody cares about, or so broad it feels like a lecture is coming. Specific beats clever.