For You Page (FYP)
The algorithmic feed that shows users videos from creators they don’t follow — how short-form videos reach new audiences.
The For You Page (TikTok), the Reels tab (Instagram) and the Shorts feed (YouTube) all do the same job: serve people videos based on what they engage with, not who they follow.
This is why short-form can blow up from zero followers. The feed tests your video on a small batch of strangers, and if retention and engagement are strong, it widens the audience step by step.
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